Urban Outfitters, Inc.
A fashion branding experiment.
Thursday, October 27, 2011
Brand Extension
Urban Outfitters, Inc. has already branched out into the world of accessories, home furnishings, bridal wear, and even gardening and landscaping. Urban Outfitters stores carry everything from clothing and accessories to bedding and other decorative home furnishings. An interesting brand extension for Urban would be to have clothing and accessories for pets!
Wednesday, October 26, 2011
Online Advertisement
The 1990's meet 2012! Donate vintage clothes from the 1990's to participating Urban Outfitter's stores to be part of Urban Renewals Spring 2012 line and receive 20% off all purchases over $100.
Spring 2012
No photos are available yet from Urban Outfitters Spring 2012 catalogue. Below are a few trend photos that I think might inspire some of the upcoming looks for Urban's Spring 2012 line.
Fall 2011 Catalogue Photos
Urban Outfitter's Fall 2011 Catalogue
Urban Outfitters has always been spotted for its wonderful, vintage-inspired theme, which has been preserved for this fall too. For the cold season, the beloved fashion house brings super trendy pieces and accessories with casual urban chic flair with a little bit of retro twist. Containing lots of attitude, the designers of Urban Outfitters don’t fail to keep the youthful and modernism flair of the collection. This results into a cavalcade of voguish ensembles, letting you mix and match until you find the matchy style for you that will make heads turn.As this fall it’s much appreciated to go for colorful prints, as well as monochromatic looks, the label tried to combine these two in its latest collection, mixing bold prints with monochromatic pieces, or opting for color blocks that just astound. This way it will certainly appeal to a larger group of fashionistas, letting them feel good and confident in the pieces, quite close to their heart.
Spring 2011 Catalogue Photos
Urban's Spring 2011 Catalogue
Sheer, chiffon tank tops are lightweight and easy to wear. Lucky for you fashionistas out there, Urban Outfitters is providing us with plenty of options when it comes to these flowing garments. Loose-fitting silk tees and camisoles are also on the Urban Outfitters menu this spring. The innovative and unique prints that adorn these must-have pieces offer some mod-inspired styles, as well as vintage floral patterns. Looking for something to play up your luscious legs? Urban Outfitters is staying true to form this Spring with sexy Rompers and must-have Hot Shorts. Girly chiffon sundresses are also a hit among the Spring line. Don’t forget about skirts and trousers (spring necessities) that are available by this trendy clothing line. You will have plenty to choose from when it comes to letting your limbs hang out and soak up the sun.


Works Cited
1. http://www.urbn.com/
2. http://www.urbanoutfitters.com/urban/index.jsp
3. http://nymag.com/daily/fashion/2011/10/urban_outfitters_in_trouble_fo.html
4. http://www.mediabistro.com/unbeige/trolling-for-a-legal-battle-urban-outfitters-sued-for-copyright-infringement_b6193
5. http://fashionentlaw.com/fashion-law/spread-eagle-underage-teen-model-photo-lands-urban-outfitters-photographer-jason-lee-parry-in-28million-trouble/
6. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzI3NzR8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1
7. http://google.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=6584579-1605-10024&type=sect&TabIndex=2&companyid=6549&ppu=%252fdefault.aspx%253fcompanyid%253d6549%2526amp%253bformtypeId%253d298
8. http://www.wiretapmag.org/stories/23867/
9.http://www.shopterrain.com/
10. http://www.bhldn.com/the-shop_gowns/
2. http://www.urbanoutfitters.com/urban/index.jsp
3. http://nymag.com/daily/fashion/2011/10/urban_outfitters_in_trouble_fo.html
4. http://www.mediabistro.com/unbeige/trolling-for-a-legal-battle-urban-outfitters-sued-for-copyright-infringement_b6193
5. http://fashionentlaw.com/fashion-law/spread-eagle-underage-teen-model-photo-lands-urban-outfitters-photographer-jason-lee-parry-in-28million-trouble/
6. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MzI3NzR8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1
7. http://google.brand.edgar-online.com/displayfilinginfo.aspx?FilingID=6584579-1605-10024&type=sect&TabIndex=2&companyid=6549&ppu=%252fdefault.aspx%253fcompanyid%253d6549%2526amp%253bformtypeId%253d298
8. http://www.wiretapmag.org/stories/23867/
9.http://www.shopterrain.com/
10. http://www.bhldn.com/the-shop_gowns/
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